The STILL Framework Research Publications About
EN GR
The Research Initiative

From Brand Equity
to Self-Equity

Applying Keller’s CBBE Model to Personal Growth

Read the Pre-print
The Core Question

"What if we approached personal growth the way we build meaningful brands?"

Anchored is an ongoing inquiry into this powerful shift in perspective.

Identity → Connection

Structured Progression

In branding, value is built through a progression from identity to meaning, to response, and finally to deep connection.

Self-Equity is the internal equivalent of this value.

"Self-Equity is the value you build within yourself through consistent awareness and intentional action."

The Vehicle for Research

How we observe the self

Identity

How you perceive yourself during transitions.

Meaning

How you assign value to everyday experience.

Response

How you respond emotionally and cognitively.

Trust

How you build inner stability over time.

Contributing to Depth

Bridge theory and reality

Explore how trust develops without external validation. Can personal growth be understood and structured without losing its depth?

• Recognize value without validation

• Create a sense of internal stability

• Observe change as it unfolds

A Living Process

What You Contribute

Your participation helps bridge theory and lived experience, structured models and emotional reality.

Participate in the Research

This core purpose remains human: to explore how we build value in a world that constantly measures us from the outside.