Product thinking and human-centered delivery.

Over two decades across technology, publishing, digital advertising, and iGaming, this work has been shaped by one recurring thread: helping teams build meaningful products by connecting business vision, user understanding, and disciplined execution.

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Overview

A professional path shaped by product, systems, and collaboration

What this reflects, above all, is a way of working: bringing structure to complexity, creating clarity where there is ambiguity, and helping teams move forward without losing sight of what matters.

Zoi Marmara

Experienced Product Owner and Business Analyst

Experienced Product Owner with more than 20 years across IT, publishing, digital advertising, and iGaming. The focus has consistently been on guiding cross-functional teams toward products that create value, respond to real needs, and hold together strategically.

The practice combines product ownership, user-centered inquiry, stakeholder alignment, and systems thinking. It is equally grounded in delivery and in the deeper question of what makes a product genuinely resonate.

Core orientation

Shaped by design, development, and product. Focused on making things work as a whole.

I have worked across design, development, and product, which allows me to see how things connect and to help teams build products that hold together, not just in concept, but in practice.

Experience

Professional journey

Recent roles, major transitions, and the broader background that shaped this professional profile.

Recent roles

Present Netcompany-Intrasoft | Product Owner

Managing digital solutions and enterprise technologies, with a focus on demanding and high-impact projects.

09/2021 – 06/2023 OpenBet | Product Owner

Delivered strategic eSports and Formula 1 scoreboard initiatives, aligning product strategy with stakeholder vision and execution.

05/2021 – 09/2021 Phaistos Networks | Chief Product Owner

Led workstreams for Glomex Video and Media Exchange services, supporting product direction and cross-team coordination.

EU agencies specialist

06/2016 – 04/2021 eWorx | Senior Business Analyst & UX Research Lead

More than five years managing projects for European organisations including EUROPOL, Erasmus+, and CEDEFOP.

Core background Mobile applications, multimedia, and digital products

An extensive earlier background in mobile application development and multimedia project management for major organisations and complex digital environments.

Strategic vision

Building the right things and building them right.

A product mindset shaped by Lean UX and Agile principles, with a consistent emphasis on translating business goals into coherent, useful, and meaningful experiences.

Competencies

Key areas of practice

Core strengths developed through delivery, research, prioritisation, and collaboration across multidisciplinary teams.

Agile & Scrum
(PSPO I, PSM I)

UX Research & Usability Testing

Backlog Prioritisation

User Journey Mapping

Stakeholder Management

Lean UX Principles

Education

Academic background and professional credentials

The academic route combines business, project management, and computing, while the professional certifications reinforce practical product and service delivery capabilities.

Academic background

MBA in Business Administration and Management
MSc in IT Project Management
BSc Hons in Mobile Computing (Computer Science)

Professional credentials

Professional Scrum Product Owner (PSPO I)
Professional Scrum Master (PSM I)
ITIL 4 Foundation Certificate
Certified Professional Coach (CPC) – training in structured one-to-one work, reflection, and guided human development

Elsewhere

Research, philosophy, and professional presence

This professional page sits alongside a wider body of work that includes research, publications, and long-form writing across product, philosophy, ethics, and human development.

ResearchGate • PhilPapers • LinkedIn